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I’ve been getting a lot of questions about consumer perception in the ever-changing workplaces that we find ourselves in today, so in this episode, I’m specifically talking about dress codes in the salon.
We are an industry that is desperately fighting desperately to be recognized for our professionalism and for people not to devalue us, which is why it’s so important for us to focus on how we are all showing up each and every day.
Here are the highlights you won’t want to miss:
>>> (2:35) - My experience in the salon that I led, and what the dress code meant to the hair stylists and clients of that salon
>>> (6:08) - Why the psychology behind the way you show up to work matters
>>> (7:00) - A study on consumer spending and perception
>>> (10:40) - The way consumers can relate to you or your business by how you dress
>>> (12:34) - What to wear that will allow your client to both trust you and emotionally connect with you as well as see you as an industry leader
>>> (15:42) - How you can use the way you dress to instill a good sense of professional value and standards
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